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Does Your Nonprofit Use Social Media?
Many nonprofit organizations already use Facebook, Twitter, etc. as a tool to communicate, market, connect and…yes..fund-raise.
What about your nonprofit?
What kind of results are you seeing?
Is it worth your time and effort?
There’s a new report that might help you assess the Return on Investment (ROI) of social media for your nonprofit.
Nine out of ten US nonprofit organizations now have a presence on Facebook according to the 2011 Nonprofit Social Network Benchmark Report. This is the third annual report. It summarizes more than 11,000 nonprofit responses in 46 pages. But you can browse on the topics you find interesting. And it’s free to download.
Be sure to check out the top ten insights for 2011–including:
- the growth of LinkedIn, Twitter, Facebook;
- the nonprofit segments that are getting the greatest successes and
- a few counterintuitive surprises…how social media compares with other mediums (direct mail, events, face-to-face contact). Enjoy the read!
Tip #3 – What Do I Say Now to Nonprofit Donors?
What do I say now to my nonprofit donors? Times are tough. Most nonprofits need money and support right now. This need makes it hard to decide what to say and how to say it. Start with this: Ask your staff and Board members these questions:
1) Are we looking for more donations and financial help right now? What’s our level of urgency?
2) Are we communicating real news to donors? (While showing real results)?
3) Can we strengthen our donor relationship in this environment?
OK–yes, other local and national nonprofits are making their case for cause and cash. The email and call volume is up. But talk thru the answers to those questions.
Segment messages and keep a professional tone to guide your 2011 communications plan. Your nonprofit’s emails, calls and newsletters still need to show the true value that your organization brings to served clients.
Be fresh, be emotional and tell those stories.
You’ll get timely and enthusiastic support from people who learn, care and commit to support your nonprofit.