Leading business analysts recognize that technology and communications are accelerating the rate of change in the business world. It makes it difficult to address the really big, significant change.

If left unaddressed, significant change can quickly unravel long-term business relationships; permit competitors to take away customers; reduce profitability and put leadership in a real squeeze. Significant change can also offer great opportunities if quickly pursued. Either way, "manage change before it manages you" is the principle truth of change management.

Effective leaders recognize that to stay where they are is to actually fall behind. They believe managing change successfully will provide focus and results to:

•	increase profits
•	reduce costs
•	improve competitiveness
•	continue success and momentum
•	dampen threats
•	grow the business.