Tip #3 – What Do I Say Now to Nonprofit Donors?

What do I say now to my nonprofit donors?  Times are tough.  Most nonprofits need money and support right now.   This need makes it hard to decide what to say and how to say it.   Start with this:  Ask your staff and Board members these questions:

1) Are we looking for more donations and financial help right now?  What’s our level of urgency?

2) Are we communicating real news to donors? (While showing real results)?

3) Can we strengthen our donor relationship in this environment?

OK–yes, other local and national nonprofits are making their case for cause and cash.   The email and call volume is up.  But talk thru the answers to those questions.

Segment messages and keep a professional tone to guide your 2011 communications plan.  Your nonprofit’s emails, calls and newsletters still need to show the true value that your organization brings to served clients.

Be fresh, be emotional and tell those stories.

You’ll get timely and enthusiastic support from people who learn, care and commit to support your nonprofit.